Hi, I’m Robert Greenshields. For more than a decade, I’ve written business books for experts, coaches and founders around the world — and my name has never appeared on any of them.
That is what a ghostwriter is: the book belongs entirely to the person whose name is on it.
Alongside the books, I’ve built the other authority assets that bring clients in: LinkedIn content, lead magnets, and information products.
That work has helped my clients generate hundreds of thousands of leads, make millions of dollars in sales, and transform a great many lives.
How I got here
I began my career in marketing in the UK financial services industry. After a spell in financial journalism I moved through a range of agency and corporate communications roles, becoming head of communications for Scottish Widows, one of the UK’s best-known brands.
After some 25 years of corporate life, I wanted the freedom to do my own thing, and to work with people who make their own decisions rather than organizations where everything goes to committee.
Around the same time, technology was making it possible to work with clients anywhere in the world, so where I lived stopped being a constraint. I now work from the Costa del Sol in the south of Spain, with clients in Australia, South Africa, Singapore, Spain, Thailand, the UK, the USA and Canada.
I started out doing broadly based copywriting and marketing consultancy, and quickly realized how much more valuable it is to be a specialist than a generalist. Then one day a client asked whether I could write a book for him. I said yes, without really knowing whether I could. When it was finished, he mentioned that a friend of his wanted the same thing.
At that point I didn’t know what a ghostwriter was – and saying that’s what I do is still a good opening line when I meet someone new.
Since then I’ve written more than a hundred books, for experts in markets as varied as accountancy, consulting, fitness, importing, marketing agencies, dental practice, and martial arts.
The subjects vary. The method doesn’t.
“Being good at what you do and being known for it are two different things. I help you close the gap.”
Why you might not have heard of me
Although my clients have included internationally known names such as Frank Kern, Dave Dee and Dan Kennedy’s GKIC, the work is confidential by nature and it stays that way.
For more than a decade, you could say that I was a best-kept secret. Word of mouth kept me busy, and because of the people I worked with, what I wrote made a real impact.
Being the person that market-leading experts recommend to each other is a good position. It is also a limited one. You grow only as fast as your connections spread, you have less control over the clients who find you, and you are known by a fraction of the people who ought to know.
Eventually I decided to come out from under the radar myself. And once I had, I started noticing how many of the people I write for are in the same position – genuinely good at what they do, and known for it by far too few. I call that the authority gap: the distance between how good you are and how well you’re known. It is rarely a talent problem, and it costs them the clients they would most want.
Closing that gap changes what happens before you are ever in the room. The right people arrive already understanding how you think and how you work, so the first conversation starts much further along. Opportunities come to you instead of being chased. That is what builds income, influence and impact – not getting better at the work, but being known for how good you already are.
What I do now
I help experts, coaches and founders close the authority gap between how good they are and how well they’re known.
I build the authority assets that do that: a book that brings you clients, a LinkedIn presence that keeps you in front of them, lead magnets and content that turn interest into conversations. It all runs on the Rapid Authority Roadmap, my process for turning what an expert knows into the assets that bring them clients.
A book is usually the cornerstone, which is why most of my work still starts there.
The writing is the craft. The clients are the point.
To talk about how I could help you, please click on the link below to set up a free Authority Accelerator call.