If there’s a gap between how good you are and how well you’re known, this is where we work out what to do about it.
What closes that gap is having the right authority assets working for you: a book that brings you clients, a LinkedIn presence that keeps you in front of them, lead magnets and content that turn interest into conversations.
If you already know which of those you want, this call is about how to do it well. If you don’t, it’s about working out where to start.
The Authority Accelerator call is free, lasts about thirty minutes, and there’s no obligation at the end of it.
What we’ll talk about
- What you already have. Most experts have far more raw material than they realize – talks, recordings, podcast appearances, course content, half-finished drafts, and a body of thinking that has never been written down anywhere. A good part of the call is finding out what’s already there.
- What makes you different. The thing you do that your competitors can’t claim. For some people this is already clear and written down. For others it exists but has never been put into words, or it’s there in outline and they aren’t sure how to use it. Either way, that’s your Unique Authority Formula – the signature system your market comes to know you by. Getting it clear is what makes everything built afterwards sharper and more consistent.
- What to build, or how to build it. Plenty of people arrive knowing exactly what they want – a book, or a proper LinkedIn presence – and in that case the useful conversation is about how to do it well rather than whether to do it at all. If you’re less sure, we work out which asset would move things fastest for you.
What you’ll leave with
- A clear view of what you’re sitting on. Most experts underestimate how much they already have, and simply pulling it together in one place is usually worth the half hour on its own.
- More clarity about your Authority Formula. Whether you already have one, have the beginnings of one, or have never put it into words, you’ll come away with a sharper sense of what your market should know you for – and how to put it to work. That’s useful whether or not you ever work with me.
- A clear view of the best way forward. If you already know what you want, that means how to make it work as hard as possible – the shape it should take, and the decisions that determine whether it earns its keep. If you’re still deciding, it means which asset to build first, and why. Either way, you’ll know what it would involve, roughly what it would cost, and how long it would take.
Who it’s for
This is built for people who already have something proven: experts, coaches and founders with a track record, a method that works, and clients who’ll say so. People whose ideal clients are worth thousands rather than hundreds.
It isn’t for people at the start of their career, or for anyone who mainly wants the satisfaction of having written a book.
What it isn’t
There’s no pitch. I’m not going to spend thirty minutes selling you something you don’t need. I’ll tell you what I’d recommend and what it would involve. If the honest answer is that none of it is right for you just now, I’ll tell you that instead.
Setting up the call
To set up a call, just click on the link below.
Note: You will be taken to a page to answer a few questions, then to my calendar to book an appointment.