An assessment of what you’re doing now, and what you should focus on next to make your expertise more visible.
Robert Greenshields – Authority Strategist & Ghostwriter
You already have various ways of making your valuable expertise visible to the people who need it.
But they may not be working as hard for your business as they could.
Perhaps you recognize yourself in one of these situations:
- You’ve written a book, but it’s not doing as much for you as you’d hoped
- You’re putting time into LinkedIn without getting the visibility or opportunities you’re looking for
- You’re creating plenty of content but struggling to turn it into something that works harder for your business
- You’re considering a new authority asset, such as a signature system or lead magnet, but aren’t sure whether it’s the right priority
Or perhaps you simply know that your expertise isn’t getting the recognition it deserves, without being clear about what needs to change.
There are plenty of ways to build your authority. The challenge is knowing where to focus your time and investment.
Get an experienced outside perspective
Sometimes what you need is an experienced perspective from someone who can look at what you’ve built, understand what you’re aiming to achieve, and help identify where the biggest opportunities lie.
That’s the work I do. I’m an authority strategist and ghostwriter, and I’ve written more than 100 books for experts, coaches, founders, and other professionals. I help turn expertise into books, LinkedIn content, and other authority assets that bring you clients.
The Authority Assets Audit brings that experience to bear on what you’re aiming to achieve.
A focused assessment of what you need
The Audit isn’t a standard checklist or an exercise in working through every possible authority asset.
We’ll establish what you’re seeking to achieve and identify the priorities that matter most to you.
I’ll then review the relevant material you provide. That might include your website, book, LinkedIn presence, content, lead magnets, signature system, or other material that helps me understand where you are now.
The focus is on the areas where a change, improvement, or new authority asset could make the greatest difference.
A clear direction for moving forward
The value of the Audit is in bringing that information together and turning it into a clear course of action.
You’ll come away with a clear direction, including:
- What’s already working
- Where the most important gaps or opportunities are
- What should be prioritized
- The action I’d suggest taking
- And, where appropriate, an indication of what that work would cost
The aim is to give you the clarity you need to move forward, without leaving you to work out the strategy for yourself.
Get clarity before making a bigger commitment
The Authority Assets Audit costs $497.
It’s designed to give you a clear direction before you commit to a larger project, whether that’s developing a book, strengthening your LinkedIn presence, making better use of an existing book, or building something else.
And if you decide to work with me on this within three months, the full $497 cost of the Audit will be credited against that work.
So you can start with a relatively small commitment, get a clear direction on how to move forward, and then decide whether you want me to help you put it into action.
Ready to get clear on the way forward?
Start your Authority Assets Audit
If you’ve already had an Authority Accelerator call and want to move forward with the Audit, you can start directly.
Prefer to talk it through first?
If you haven’t had an Authority Accelerator call, or would simply prefer to discuss your situation before deciding whether the Audit is right for you, you can start with a free call.
No pitch, no obligation. Please click on the link and let’s talk.
Note: Booking a call takes you to a short questionnaire, then to a separate page to choose your appointment time.