Category: Positioning

Whatever market you are in, you’ll usually find the most successful businesses are the ones that don’t try to be something for everyone. One of the keys to success and standing out as the authority in your market is deciding the right niche. At first glance, it may seem like offering a product or service…

It might be hard to accept but the truth is that your ideal clients don’t love your business as much as you do. If you don’t have a unique positioning, they don’t care how great you think your company is or how long you’ve been in business. You won’t be seen as an authority in your…

If you want to position yourself as an authority to attract more ideal clients, you need to know who will give you money for what you do and have a good reason why they should give it to you. Your “positioning” is a crucial step in the process of attracting ideal clients. Yet, many people…