Category: Promotion

The easiest way to waste your business time is by starting completely afresh every time you need something new – whether it’s a sales letter, presentation script, or content for your website. If you want to build your authority and maximize the return on your marketing, don’t try to reinvent things and make them completely…

When you have taken the right steps for positioning and packaging, you need to promote your expertise so that you are seen as an authority in your market. This will help you attract as many prospective ideal clients as possible. The big mistake many people make is they rush out to start looking only for…