Category: Persuasion
-
Create authority content easily aided by a 100-year-old poem
When you want to create authority content, the combined lessons of an old poem and a scientifically-proven formula can be very useful. Together, they provide a valuable system to help you quickly and easily create authority content and convincing business presentations. The concept was framed in the following words penned over 100 years ago by…
-
The science of Robert Cialdini’s rules of influence
There is plenty of scientific evidence that identifies what techniques are the most effective in persuading someone. Two of the best-known and best-selling books on the subject are Psychology of Persuasion by Kevin Hogan and Influence by Robert Cialdini. Both authors are experts in the study of human behavior in this field and each has…
-
Blink: Body language and the first two seconds
In Malcolm Gladwell’s excellent book Blink, he shows the ability – also well demonstrated in his hit book The Tipping Point – to pull together facts and data and present them as an interesting story, while leading you towards a conclusion about what all these facts mean. Blink, says Gladwell, is “a book about the…
-
How to turn prospects into ideal clients
When you have used effective promotion strategies to get people to come to your website and give you their contact details, you have the chance to turn prospects into ideal clients. Just as in personal relationships, you need to give someone time to get to know you and decide whether you are compatible. In business,…
-
The psychology of Kevin Hogan’s 10 laws of persuasion
The field of persuasion has been well researched over recent years and there is plenty scientific evidence of what is successful. Two of the best-known and best-selling books on the subject are Psychology of Persuasion by Kevin Hogan and Influence by Robert Cialdini. Both authors are experts in the study of human behavior in this…
-
How to persuade someone to buy from you more easily
If you want to persuade someone to buy your product or service, you’ll find it much easier if you are offering something they already want. This may seem too obvious to be even worth mentioning but the truth is many people set up businesses with great ideas or good intentions based on what they think…