Recent Posts
These are recent posts from my blog featuring how to build authority with your own book plus related business topics.
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Create authority content easily aided by a 100-year-old poem
When you want to create authority content, the combined lessons of an old poem and a scientifically-proven formula can be very useful. Together, they provide…
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5 powerful keys to maximizing profitability in your business
However you measure the success of your business, it needs to have healthy finances and you need to make the best possible use of your…
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12 ways to maximize the return on your marketing
The easiest way to waste your business time is by starting completely afresh every time you need something new – whether it’s a sales letter,…
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The science of Robert Cialdini’s rules of influence
There is plenty of scientific evidence that identifies what techniques are the most effective in persuading someone. Two of the best-known and best-selling books on…
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7 keys to deciding the right niche for your business
Whatever market you are in, you’ll usually find the most successful businesses are the ones that don’t try to be something for everyone. One of…
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12 ways to package your expertise to attract more ideal clients
If you want to attract more ideal clients, you have to make sure that your income does not depend on how many hours you work. No matter…