Recent Posts
These are recent posts from my blog featuring how to build authority with your own book plus related business topics.
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Blink: Body language and the first two seconds
In Malcolm Gladwell’s excellent book Blink, he shows the ability – also well demonstrated in his hit book The Tipping Point – to pull together…
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How to turn prospects into ideal clients
When you have used effective promotion strategies to get people to come to your website and give you their contact details, you have the chance…
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The psychology of Kevin Hogan’s 10 laws of persuasion
The field of persuasion has been well researched over recent years and there is plenty scientific evidence of what is successful. Two of the best-known…
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How to persuade someone to buy from you more easily
If you want to persuade someone to buy your product or service, you’ll find it much easier if you are offering something they already want.…
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How the magical number 7 could help you build your authority
According to Albert Einstein “everything should be made as simple as possible but not one bit simpler.” That’s a useful guideline when creating communications designed…
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Promote your expertise to attract more ideal clients
When you have taken the right steps for positioning and packaging, you need to promote your expertise so that you are seen as an authority…