Author: Robert Greenshields
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How to publish your expertise to attract more of your ideal clients
One of the key ways to stand out from other experts and attract more of your ideal clients is to publish your expertise in a range of different media. An authority appears to be everywhere that someone is looking for information about their field of expertise. Your ideal clients should find you in Google searches,…
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Psycho-Cybernetics and the 3 keys to success
While many books have been written about how changing the way you think can transform your results, I believe one stands above all the others. That book is Psycho-Cybernetics by Maxwell Maltz. It may have a crazy name and it may lack the jazzy marketing of more recent publications. But his ideas have been repackaged…
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How to package your expertise to attract more of your ideal clients
To become seen as an authority, you need to package your expertise in a way that makes it easy for your ideal clients to invest with you and to pay higher prices. When we talk about “packaging” your expertise, that doesn’t mean you have to put it in a box and deliver a physical product.…
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How to attract more clients with a unique positioning
It might be hard to accept but the truth is that your ideal clients don’t love your business as much as you do. If you don’t have a unique positioning, they don’t care how great you think your company is or how long you’ve been in business. You won’t be seen as an authority in your…
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How to position yourself as an authority to attract more clients
If you want to position yourself as an authority to attract more ideal clients, you need to know who will give you money for what you do and have a good reason why they should give it to you. Your “positioning” is a crucial step in the process of attracting ideal clients. Yet, many people…
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5 keys to the authority mindset that attracts more clients
When you want to attract more ideal clients and dominate your market, the key factor that will determine success from failure is not strategy or ideas – it’s having the the right authority mindset and psychology. 5 Keys to the Authority Mindset Here are five keys to developing the authority mindset to help you become…