Author: Robert Greenshields
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Blink: Body language and the first two seconds
In Malcolm Gladwell’s excellent book Blink, he shows the ability – also well demonstrated in his hit book The Tipping Point – to pull together facts and data and present them as an interesting story, while leading you towards a conclusion about what all these facts mean. Blink, says Gladwell, is “a book about the…
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How to turn prospects into ideal clients
When you have used effective promotion strategies to get people to come to your website and give you their contact details, you have the chance to turn prospects into ideal clients. Just as in personal relationships, you need to give someone time to get to know you and decide whether you are compatible. In business,…
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The psychology of Kevin Hogan’s 10 laws of persuasion
The field of persuasion has been well researched over recent years and there is plenty scientific evidence of what is successful. Two of the best-known and best-selling books on the subject are Psychology of Persuasion by Kevin Hogan and Influence by Robert Cialdini. Both authors are experts in the study of human behavior in this…
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How to persuade someone to buy from you more easily
If you want to persuade someone to buy your product or service, you’ll find it much easier if you are offering something they already want. This may seem too obvious to be even worth mentioning but the truth is many people set up businesses with great ideas or good intentions based on what they think…
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How the magical number 7 could help you build your authority
According to Albert Einstein “everything should be made as simple as possible but not one bit simpler.” That’s a useful guideline when creating communications designed to build your authority. The magical number 7 is one of the key things to bear in mind when doing that. If you think about the fact that each of…
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Promote your expertise to attract more ideal clients
When you have taken the right steps for positioning and packaging, you need to promote your expertise so that you are seen as an authority in your market. This will help you attract as many prospective ideal clients as possible. The big mistake many people make is they rush out to start looking only for…