Author: Robert Greenshields
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Create authority content easily aided by a 100-year-old poem
When you want to create authority content, the combined lessons of an old poem and a scientifically-proven formula can be very useful. Together, they provide a valuable system to help you quickly and easily create authority content and convincing business presentations. The concept was framed in the following words penned over 100 years ago by…
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5 powerful keys to maximizing profitability in your business
However you measure the success of your business, it needs to have healthy finances and you need to make the best possible use of your time. It’s therefore crucial that you pay attention to maximizing profitability and productivity. Maximizing Profitability Here are five different ways you can enhance your profitability: Planning If you want to…
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12 ways to maximize the return on your marketing
The easiest way to waste your business time is by starting completely afresh every time you need something new – whether it’s a sales letter, presentation script, or content for your website. If you want to build your authority and maximize the return on your marketing, don’t try to reinvent things and make them completely…
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The science of Robert Cialdini’s rules of influence
There is plenty of scientific evidence that identifies what techniques are the most effective in persuading someone. Two of the best-known and best-selling books on the subject are Psychology of Persuasion by Kevin Hogan and Influence by Robert Cialdini. Both authors are experts in the study of human behavior in this field and each has…
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7 keys to deciding the right niche for your business
Whatever market you are in, you’ll usually find the most successful businesses are the ones that don’t try to be something for everyone. One of the keys to success and standing out as the authority in your market is deciding the right niche. At first glance, it may seem like offering a product or service…
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12 ways to package your expertise to attract more ideal clients
If you want to attract more ideal clients, you have to make sure that your income does not depend on how many hours you work. No matter how high your hourly rate, you can only work a limited number of hours and you can only be in one place at a time. In order to make more…